Eternal lighting is the modern version of your "Mom & Pop" company. They aren't looking to take over the industry with countless SKU's. They focus on a few SKU's and take pride in each one they make. They personally design, re-design, and re-re-design their products here in the USA.
The Eternal Lighting name is synonymous with up-lighting. As DJ's themselves, the Eternal Lighting staff designed their Cube Series and Echo Series lights specifically for the working DJ. And their EchoMate makes controlling up lights extremely easy.